Transparent UK Pricing

Simple pricing. Zero surprise fees.

No free trial gimmicks, no locked tiers. Every feature is included from day one.

Toolie

Perfect for solo operators and small teams

Standard
£69 / month
Billed monthly · cancel anytime
What's included:
  • Every feature included: CRM, Calendars, Invoicing, Forms, Reviews & Automations
  • WhatsApp integration included
  • 3 user logins included
  • 10,000 contacts capacity
  • $10 usage credit to get started
  • Unlimited emails and campaign workflows
Start Toolie (£69/mo)

Instant activation via secure Stripe checkout

Most Popular For Teams

Toolie Unlimited

Unlimited scale for companies and growing teams

Unlimited
£99 / month
Billed monthly · cancel anytime
Everything in Toolie, plus:
  • Every feature included with WhatsApp
  • Unlimited user seats: Add your whole company without paying extra per user
  • Unlimited contacts: Zero limits on lead lists, newsletter contacts or client records
  • $20 usage credit to get started
  • Meta Ads Manager: Run and track your Facebook & Instagram ad campaigns directly inside Toolie
  • Priority email & WhatsApp onboarding assistance
Start Toolie Unlimited (£99/mo)

Instant activation via secure Stripe checkout

Account Wallet & Pay-As-You-Go Credits

Clear, fair pricing on message delivery

Texts, emails, outbound phone calls, WhatsApp messages, and AI assistance are pay-as-you-go from your account wallet, topped up in GBP (£). You only pay for what you deliver, with no forced minimum commitments.

Emails
Fractions of a penny
UK SMS
Direct carrier rates
WhatsApp
Official Meta API cost
AI Tokens
Optional on-demand

Frequently asked pricing questions.

Is there a free trial?

No free trial. Toolie is monthly rolling and you can cancel anytime with zero cancellation penalties. We include usage credits ($10 or $20) so you test message delivery immediately.

How does the annual plan work?

Annual plans give you 12 months of Toolie for the price of 10 months. You get 2 full months completely free upfront.

Can I switch plans later?

Yes, easily upgrade from Toolie (£69) to Toolie Unlimited (£99) as your team and contact list expand.

Can someone set this up for my company?

Yes! Our partners at Struth Hub provide complete custom migration and onboarding.